Adami Stefano is a tobacco stylebox company. In 2018, they were exhibiting their products at the InterTabak Expo in Dortmund, Germany. Adami Stefano needed
a stall for the exhibition, which could easily be disassembled and reassembled for later use.
a stall for the exhibition, which could easily be disassembled and reassembled for later use.
The main element of the showroom concept was the floatation, which is a bit more stunning than a simple, stand-up exhibition. This idea is also supported by
the tubular ceiling, which, thanks to the illumination, extends the space optically, which attracts the eye from afar, just like the products hanging from the ceiling. The products were suspended in the air so that they could be examined from all angles, without the interference of display cabinets.
the tubular ceiling, which, thanks to the illumination, extends the space optically, which attracts the eye from afar, just like the products hanging from the ceiling. The products were suspended in the air so that they could be examined from all angles, without the interference of display cabinets.
As their products are made out of withstanding and high-quality materials, I wanted to put this profile
into the stall itself. This way, not only the look of it was appealing, but also the materials it was built from. Space clearly communicates honesty and reliability with its piercing, clear character. All of this is deliberately so, the high lighting and the lights were intended to create just this kind of atmosphere.
into the stall itself. This way, not only the look of it was appealing, but also the materials it was built from. Space clearly communicates honesty and reliability with its piercing, clear character. All of this is deliberately so, the high lighting and the lights were intended to create just this kind of atmosphere.
The free passage between the two spaces within the booth served to give customers the experience of entering the meeting room , the inside room, through a back entrance . The same partial dividing line featured a TV on the side of the showroom, recalling the nature of the waiting rooms and reception
area, where visitors could watch a slideshow of the company’s products.
The expo stall was a great success; the products were ordered from more than 10 countries, including the Maldives and Dubai.
Creater: Ádám Szabó
Client: Adami Stefano
Renders: Ádám Szabó
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